A soulful identity designed to move from screen to street.
Sol Sundays needed more than a poster — it needed an atmosphere people could recognise before the first track played. We built a bold, rhythm-led identity for the Johannesburg music experience, combining hand-drawn typography, saturated colour and references to vinyl, jazz and soul culture. The flexible campaign system moved seamlessly across digital content, event collateral, street posters and the venue itself, building anticipation and giving the night a distinctive world of its own.
Services
Brand Identity, Event Campaign, Art Direction & Event Collateral
